MEET THE TEAM

Meet Autentic House

Autentic House came together naturally - through years of conversations about personal brand over coffee, Sunday brunches, and trips together, where we kept discussing the importance of personal brand in today’s world.

It was never the “perfect” time to start - Lucia was working full-time in the pharma sphere, Mirka was building different projects - but the idea kept coming back. What started as a shared frustration turned into curiosity, then into real work. And eventually, the timing caught up with us. That’s how Autentic House was built: by helping experts become visible, credible, and known for what they already do exceptionally well.

LUCIA KRATKY / NEW YORK CITY BASED

She began her career at Merck & Co., managing vaccine and oncology portfolios in Central Europe. As a Brand Manager, she led the development of strategic marketing campaigns and actively participated in medical conferences, ensuring that life-saving treatments reached the patients who needed them most - while equipping physicians with the knowledge and support to administer therapies effectively.

After relocating to New York City, she began working closely with physicians within internal medicine teams at a fast-paced healthcare startup, where her long-standing passion for branding continued to evolve alongside her growing clinical experience.

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MIRKA KORMAN / CENTRAL EUROPE BASED

has spent years working in marketing across Paris, Zurich, and Bratislava, gaining international experience in building brands that communicate real value. She co-founded an educational platform that delivered verified information to young people through engaging video content, helping them navigate important life and career decisions with greater clarity and confidence.

Rather than focusing on short-term attention or viral trends, she is driven by helping professionals express their true expertise and position themselves as trusted voices in their fields. Her work centers on clarity, authenticity, and long-term credibility, supporting individuals in building personal brands that create meaningful opportunities and lasting professional authority.

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